Anti Light Series(1)
Source:tmdtouch | Author:Hebe | Publish time: 2017-07-28 | 559 Views | Share:
In just a few years, interactive smart touch products have permeated into our life and work, such as mobile phone, tablet PC, advertisement player smart touch advertisement player, inquiry machine, expressage locker and so on.
Products like mobile phone and tablet PC are easy to be understood, but somebody may wonder what the hell are the others like advertisement player, advertisement player, and expressage locker? Interactive smart touch products?
       In just a few years, interactive smart touch products have permeated into our life and work, such as mobile phone, tablet PC, advertisement player smart touch advertisement player, inquiry machine, expressage locker and so on.  
       Products like mobile phone and tablet PC are easy to be understood, but somebody may wonder what the hell are the others like advertisement player, advertisement player, and expressage locker? Interactive smart touch products?
       In fact they are touch products with “EQ”, which can make their users fell happy magically.
 
 I  LCD Touch Advertisement Player

       Various advertisement players are quite common in the crowded places such as airport, underground, office building, shopping mall and scenic area in the first-tier and second-tier cities. Watching advertisement is a good way to kill time for the people waiting for an elevator or someone else in such places.
       Then what kind of advertisement will attract more viewers?
       Simple advertisements are boring since they are relatively passive and quite limited in pertinence and marketing.  
       However, the application of smart touch advertisement player broke through the traditional infusion method, bringing new vigor into the advertising circle.

i  From passive to active
       By touching the screen, clients can interact with the advertisers, choose their interested products, select the reading order and express and so on, avoiding problems like “hard to look into with the uninterested hanging around and the interested passing in a flash”.
       The service is “more vivid and considerate”, bringing more fun to the users. Advertisers can also get feedbacks in time through the click rate of a certain product.

ii  Future market analysis

       Let’s see the following data first.
       In 2016, the commercial display market in China reached RMB 37.5 billion. The sale of advertisement player totaled RMB 3.8 billion, rising 8.1% year on year. 868800 sets of players were sold, 13.1% higher year on year, including 855600 sets of indoor players and 13200 sets of outdoor ones.
       The indoor interactive advertisement players took 17.7% of the total sale, 151500 sets; outdoor interactive advertisement players took 30.8%, 4100 sets.
       According to the analysis of insiders, China advertisement player market will enter into the steady-developing stage from 2016 to 2021, indicating a steady and speedy progress.
       So the interactive advertisement players have a bright future in such a general trend.  

II  Touch Vending Machine

       It is obvious for those who once lived in the first-tier cities that one can go out without a purse. According to statistics, more than 70% of the net users are used to choose smart payment methods including Wechat and Alipay.
       A scanning avoids the trouble of finding money in the pocket or purse. I am always afraid of getting a pile of coins at the checkout counter.
       There can be another trouble: I am thirsty in the street and want to buy something to drink, however there is no shops around.
       This is obviously impossible in the first-tier and second-tier cities. Except for the common convenience stores along streets in flourishing cities, there are also all-day automatic vending machines which takes only several square meters. Without a physical store, they can move easily based on the customer fluidity; the all-day openness brings convenience to people.    

i  The combination of vending machine and touch advertisement

       The traditional slot machine has been replaced by smart touch vending machine gradually. The later is obviously more advanced in appearance, meeting the taste of modern people better.
       Its biggest feature is the application of multimedia, integrating the technique of touch multimedia display. The machine can be linked to PC system, so the customers can select products by touching the screen controlled by PC. This replaced the button selection and can play advertisement when unused, amusing the eyes and ears of customer and changing the boring sale into fun.
       Touch vending machine, as a kind of fashionable auto-shopping method, guides the interaction between customers and the machine. Customers can finish the selection and payment through clicks, experiencing a fashionable and fluent shopping.  
       Nowadays in the first-tier and second-tier cities, the touch vending machines in good appearance can be widely seen in such customer-concentrated places as school, bank, apartment community, airport and park.  

ii  Future market analysis

       According to statistics, there are more than 100 thousand sets of vending machines in China in 2016, with the annual sales of more than 5 billion. And in Japan, a country with only 130 million people, there are about 5million sets of vending machines, about one machine per 26 people.
      
It can be seen that the domestic vending machine is in the primary development stage. Insiders predicted that the market would reach 3 million sets once entered into the mature stage. With the annual retail sales reaching RMB 60 billion, vending machine in China will become a huge industry at that time.
      
Touch vending machine, as a kind of smart, diversified and interactive shopping fashion, will experience prosperity definitely.      

III  Smart Touch Expressage Locker

       Along with the rapid progress of internet, online shopping has become a fashion. The Online Shopping Day on 11 November has become the biggest shopping day since the launch in 2009.  


i  Waiting, impatient waiting

       After the shopping day, what the thousands of girls expect are only the couriers.
       However, articles titles “Couriers come into tears after the shopping day”, “You cut hands while I break legs” won high transmission.
       Obviously the traditional expressage delivery has been lagged behind in the E-commerce, which showed problems such as long time and low efficiency in delivery and low user satisfaction.
       Various terminal delivery platforms come into being in such a trend.    

ii  Existence of “Hive Box”

       In June 2015, the Shenzhen Hive Box Technique CO., LTD was established, combining the efforts from S.F. Express, STO Express, ZTO Express, YunDa Express and Global Logistic Properties. The Hive Box is a kind of all-day open smart expressage locker aimed at all the express companies and e-commerce logistics companies.
       The Hive Box can provide all-day automatic service, identify, store and mange expresses, and analyze express info, use info and courier info. Couriers can send the expresses into the named box without waiting for the uses to pick and the uses can take the packages at their convenience, freed from the trouble of “outdoor when the courier arrived”.    

       In just one year and a half, Hive Box has covered 74 citied around the country, with more than 87000 service stations and 3 million boxes in 40000 lockers launched. The daily package management has ranked the first in this field.

Conclusion

       Smart touch interactive machines brings about new usage experience to people. Advertisement player, vending machine and the expressage locker have all made our life more convenient.
       These products have covered the outdoor places gradually.
       But have you ever encountered such problems as “crash of the vending machine when you are scanning to pay ”, which might even make you miss the old ones?
       The work environment stability of outdoor smart touch interactive machine is far from that of indoor ones. Then how to build a fine outdoor smart touch interactive machine? The features for a fine machine will be detailed in the next section.